Marketing

Three reasons your marketing team needs a lead quota

Confession: when I began my marketing career, I didn’t know what a “lead” was. I came from a creative background where marketing meant over-designing websites or crafting a clever tweet. That’s okay. Those things work in the early days when any net new site traffic translates into “crazy” growth (think a few visitors turning into thousands…

Sales or marketing: what should come first at your startup?

When building your first company, the pressure to grow revenue and find quick wins can be debilitating. You probably have a bank account that is slowly draining, investors studying your every move or competitors that seem to have it all together (side note: they don’t). In the early days, many companies answer the pressure by…