My name is Rick Knudtson. I'm a designer, self-taught digital marketer, and serial entrepreneur. I'm currently co-founder and Chief Product Officer at Flywheel in Omaha. I love simple business models and building highly functioning teams.

About me

My name is Rick Knudtson. I'm a designer, self-taught digital marketer and serial entrepreneur. I'm currently co-founder and CMO at Flywheel in Omaha. I love simple business models and building highly functioning teams.

I was born and raised in Omaha, Nebraska. I love this city and am proud to call it not only my home but also the home of my company Flywheel. Growing up here, I always had a passion for dreaming up solutions to problems. As I got older, my solutions became software ideas. I followed my interest in software and studied Computer Science at the University of Nebraska - Omaha.

After graduation, I quickly discovered that I make a pretty poor employee! I think most entrepreneurs would understand. I had a “real” job for about a year but left to pursue the ideas I was working on. My history is now a winding path of different roles at companies, my freelance design work and my many roles at Flywheel. As a designer, I have learned how to create content that communicates ideas clearly and effectively. As a marketer, I have learned how to target prospective customers and create effective marketing strategy. As a salesperson, I have learned how to navigate deal strategy and create advocates out of customers. As an entrepreneur, I am continuing to learn something new every day with the help of the amazing people at Flywheel.

I have settled into a passion for designing simple, scalable revenue models and building really great teams. I am lucky to come to work at Flywheel every day and be surrounded by great friends and even better teammates.

Outside of Flywheel

If I’m not at Flywheel I’m with my best friend and wife, Heather. We have spent the last 10 years together and we’re are expecting our first child! Here name is Ella and she’ll be here here in June. We can’t wait to meet her! We also have a rescue Dachshund affectionately named Monster (or Lily if she isn’t growling at a co-worker). Lily’s claim to fame is inventing the idea that dogs should be a part of Flywheel’s office. I love all three of my ladies and wouldn’t have it any other way.


What did you do before Flywheel?

I had a few “real” jobs but most of my time was spent working with local startups as a freelance web designer and developer. I also started a few companies and launched a few products. Those ideas didn’t go so well and every entrepreneur has their list. If you’d like to learn more about those, say hi.

Why did you start this blog?

I wanted to launch MULR for my own personal growth. I am not a great writer but I want to be. I also wanted to see a personal project through to launch. I haven’t done that in a long time. Hopefully in my quest to be a better writer, I write something that someone can learn from!

What does the name More Up Less Right mean?

If you’ve been around marketing and sales long enough, you may have heard the term “up and to the right” to describe monthly revenue reports. If your graphs are going up and to the right, you’re at least heading in the right direction. My marketing and sales teams have rallied behind More Up, Less Right as a slogan for growing revenue in less time. (More Revenue, Less Time).

Do you do consulting? Can I steal some of your time?

I love fellow entrepreneurs and enjoy hearing about the cool ideas they are working on, the early struggles they are facing and what big dreams they have for the future. I am always available to grab coffee and chat. Hit me up if you’d like to catch up!

What about web design and development?

I still get requests to work on design or web development projects. The few projects I do work on are for things I am excited about or for people I want to help succeed. Send me a note if you’re looking to launch or improve your website. At a minimum I can connect you with a great partner for the project.

Say hello!

It is also important to know that these are my opinions and they are not reflective of Flywheel or anyone else that I am affiliated with. Did I mention these are opinions? There is no wrong way to build your sales or marketing process. I wish it was a science, too.